Updated: Jul 7
Compared to other states, Tamil Nadu is not as big a market in protein supplement. Its even smaller market than its neighbor, Karnataka. Rule 1 was the most popular protein supplement brand in 2020, followed by Myprotein and Amway.
Best and Popular protein brands rankings
Protein supplement covers whey protein (raw, blend, isolate and concentrate), ISO, caesin, BCCA, creatine, glutamine, peptides,collagen and other amino acid.
These protein are consumed for its benefit in weight loss, muscle building, hair and skin care.
However, we see the biggest interest by consumer in Collagen (Preferred by Women) and Whey protein (Preferred by Men).
The brand recall factor reflects the popularity of brands. The ubiquitous google search query data have been analyzed to compute brand recall value of different protein brands.
Top Ranking protein supplement brands in Tamil Nadu, India
6. Optimum Nutrition
9. Impact Nutrition
Other brands (in order of their popularity) are MuscleTech, Ultimate Nutrition, Asitis, d protin, b protin, nuzest, Isopure, Dymatize and Herbalife.
And cities (read markets in Tamil Nadu) which showed the most interest in protein are Vellore, Madurai, Chennai, Coimbatore, Tiruchirappalli and Salem.