Uttar Pradesh has one the most diverse protein interest. A wide variety of protein supplements are popular in Uttar Pradesh (UP), India.
Following are the popular protein supplement in Uttar Pradesh
2. Optimum Nutrition
8. Abbzorb Nutrition
10. Evogen Nutrition
Other supplement brands (in order) are One science Nutrition, Labrada Nutrition, Amway, Impact Nutrition, Nutrabay, Vestige, Davisco, Proteinx, Amul, HealthKart, Prostar and BSN
These brands could be seen as best in the category if one looks at it from consumer popularity viewpoint. These brands have been searched (by typing or voice). However, it will not reflect at actual value of sales.
Cities in UP which have shown the most interest in protein (2020) are Agra, Saharanpur, Ghaziabad, Noida, Meerut, Kanpur, Aligarh, Allahabad, Bareilly, Gorakhpur, Greater Noida, Varanasi, Moradabad, Thana Shankar Diwari and Lucknow.
Protein supplement covers wide range of products like whey protein (raw, blend, isolate and concentrate), ISO, caesin, Branched-chain amino acid (BCCA), creatine, glutamine, peptides, collagen and other amino acid.
Collegen is a growing segment preferred by women and Whey protein is another popular product category which is preferred by men.
Protein powder, protein shake and protein bar are the popular consumption format. Protein supplement is generally popular with gym goers and body builders.
Apart from muscle building and muscle growth, consumers are looking for supplements for its benefit in weight loss, nail care, hair fall and skin care.