Updated: Jul 7, 2021
West Bengal, Assam and other Eastern states in India are not as big consumer of protein supplement as Delhi, Punjab and Haryana markets. Nevertheless, these markets are growing with less competition than other market.
Amway is the most popular protein brand followed by Oziva, Asitis and Patanjali. Proteinx and Ensure are also widely searched brands with good brand recall value.
Top ranking protein brands chart
Protein supplement covers wide range of products like whey protein (raw, blend, isolate and concentrate), ISO, caesin, BCCA, creatine, glutamine, peptides, collagen and other amino acid. Protein supplement is generally popular with gym goers and body builders. But they are increasingly consumed for its benefit in weight loss, muscle building, hair fall and skin care. However, we see the biggest interest by consumer in Collagen (Preferred by Women) and Whey protein (Preferred by Men).
These brands could be seen as best in the category if one looks at consumer popularity. These brands have been searched (by typing or voice). However, it will not reflect at actual value of sales.
Following are the top brands in West Bengal, India
4. Patanjali Ayurveda
6. Proteinx (Danone)
9. Rule 1
Other brands (in order of popularity) are MuscleBlaze, GNC, Nutrabay, d protin and b protin.
And the cities/districts (read markets in West Bengal) which showed the most interest in protein are Howrah, Calcutta, Durgapur and Silliguri.